Source: Government of Canada
Summary: The First Nations Communications Toolkit is a unique resource jointly developed by Aboriginal Affairs and Northern Development Canada, BC Region, and Tewanee Consulting Group. The toolkit was originally developed in 2007 and continues to provide a good basic overview of communications planning, activities and tools. While the fundamentals of communication such as engaging your audience and developing clear messages have not changed, some aspects continue to evolve. As a result, this edition of the toolkit has been updated to reflect changes in communications practices, particularly the use of social media tools.
This toolkit was designed explicitly for First Nations communicators and is based on input from First Nations communicators and administrators working for First Nations organizations. It offers information on many topics, including communications planning, publications, events and media relations, from a First Nations’ perspective. The best practices and practical lessons learned that have been included in the toolkit are drawn from Tewanee Joseph’s experience working on communications projects with over 30 First Nation communities.