Summary: The core purpose of the Ch’nook initiative is to increase Aboriginal participation in post-secondary business education. Ch’nook focuses on encouraging, enabling and enhancing business education opportunities for Aboriginal participants. This innovative project is located at the University of British Columbia (UBC) and has many advocates and partners.
The Ch’nook Cousins Project works with high school educators across BC to bring post secondary business education to the attention of Aboriginal high school students. These students meet with Ch’nook Scholars (Aboriginal students enrolled in full-time post-secondary business programs) to learn about business careers.
Every May two dozen Aboriginal high school students from across British Columbia meet at the UBC Longhouse, where they:
- meet Aboriginal university students
- learn about career options
- hear about post-secondary business education programs in British Columbia
- work in teams to create television advertisements, and
- stay in the University of British Columbia’s student residences
The key message of the Ch’nook Cousins Project is: business education is a great way of keeping career options open. Business students can specialize in marketing, accounting, human resources, finance, operations, strategy, information systems, entrepreneurship, etc., and since all organizations need managers a very wide range of jobs are open to business graduates.